McCann Poaches Goodby Again

McCann-Erick son has lured yet another senior creative away from fellow San Francisco shop Goodby, Silverstein & Partners to work on Microsoft.

Andy Azula, a senior art director at Goodby, was named creative director on McCann’s $300-350 million Micro soft account last week. The move comes two months after Dante Lombardi left Goodby to become executive creative director on the business.

Azula, 34, said he was drawn by the challenge of working on “another great American brand.” At Goodby, he worked on Budweiser, Discover Card and The Wall Street Journal, among other accounts.

“The opportunity was just overwhelming. … It’s a large account with great visibility,” he said. “Also, getting more responsibility was a big draw.”

Azula said he also wanted to team again with Lombardi. He will also work with executive creative director Walt Connelly and chief creative officer Kevin Moehlenkamp.

“I worked with him and thought he was great,” Lombardi said of Azula. “That’s why we lured him here.”

Azula’s first advertising job was as an art director in Atlanta at Tausche Martin Lonsdorf. He later moved to Charlotte, N.C., to work at Loeffler Ketchum Mountjoy.

Azula then joined Fallon in Minneapolis, where he worked on BMW, Timex and Lee jeans. After that he joined Goodby.

Azula said his decision to leave one of the nation’s best creative shops was “part of the natural progression of Goodby.”

“It’s a great place to work because you learn so much. Then you want to go out and seek new challenges,” he said.

Azula’s last day at Goodby is July 1. He will join McCann shortly afterward.

McCann’s most recent major campaign for Microsoft was the international $150 million MSN Explorer effort, which featured print and broadcast work.

The agency is also gearing up for the release of XBox, a videogame console from Microsoft that will compete with Sony PlayStation 2.



Publish date: June 25, 2001 https://stage.adweek.com/brand-marketing/mccann-poaches-goodby-again-50082/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
{"taxonomy":"","sortby":"","label":"","shouldShow":""}