McDonald’s Created Clever Visuals to Celebrate Moving Day in Quebec

For hundreds of years, it has been traditional for Quebecois to move on the same day

Smart campaign sees people's possessions transformed into food items. Cossette / McDonald's Canada

In the U.S, moving day is usually dictated by a new house purchase or a lease on a rental property coming to an end. But for people living in the province of Quebec, in eastern Canada, Moving Day is a somewhat formal event that takes place on the same day every year—as it has done for centuries.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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