McDonald’s Revives ’90s Ad Footage to Get UK Fans Back to Dining In

Leo Burnett uses retro footage and an 'NSYNC soundtrack

Footage from the '90s is reborn to promote a retro burger price. McDonald's UK

LONDON—To get people back dining in restaurants after businesses took a huge hit during the Covid-19 lockdown, the U.K government is subsidizing people’s food bills throughout August.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.