McDonald’s Turns Plastic Straws Into Swimsuits to Highlight Its Shift to Paper in Austria

The recycled branded apparel line was developed by Virtue

Photo of person wearing McDonald's swimsuit
A limited number of the swimsuits will be sold to fans. Virtue

As the biggest fast food brand in the world, McDonald’s is responsible for a lot of waste. But with consumers becoming more concerned about environmental impact, the burger chain is looking to address that.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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