The Adweek Creative 100: America's Most Inventive Talent in Marketing, Media and Tech

Our picks from the advertising world and beyond

Creativity in business is no longer a luxury, if it ever was. The era of hammering consumers into submission through volume and frequency is largely over. In its place is the surging value of the creative idea—the need, more critical than ever, to find fresh and unconventional ways of thinking about what we make, and engaging people to sell it.