Michael Bolton Sings About Broccoli Cheddar Mac and Cheese in New Spot for Panera

It's a promotion for chain's latest menu item

Screenshot of Michael Bolton in new Panera ad
Michael Bolton changes up a classic tune for Panera's latest launch Panara/YouTube

Sometimes, food is so good, it makes you want to sing.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.