Michael Bublé Touts New Bubly Deal With SodaStream, Still Insists It’s Named After Him

Canadian crooner keeps the joke going from a 2019 Super Bowl ad


Michael Bublé, pop superstar and secret vandal, often carries a magic marker when he goes grocery shopping—the better to alter cans of Bubly, replacing the “y” on the end with an “e” so the product becomes his namesake.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.