Chris Pratt Gets Relegated to the Role of Extra in Michelob Ultra’s Second Super Bowl Spot

Actor blends in as champion athletes work out and sing about beer

Chris Pratt stars in Michelob Ultra's fitness- focused Super Bowl ad. Michelob Ultra
Headshot of Lindsay Rittenhouse

What do U.S. Open golf champion Brooks Koepka, 11-time World Surf League champ Kelly Slater, 2017 New York City Marathon winner Shalane Flanagan and Chris Pratt have in common?

They like staying fit, they like beer, and they’re all in Michelob Ultra’s second Super Bowl LII ad, which was released today.

Michelob Ultra will air a 30-second version of the full 60-second ad (below) in the fourth quarter. The AB InBev brand’s first ad, “Live Ultra,” which also stars Pratt, is running during the second quarter. In the first ad, Pratt prepares to star in the brand’s campaign but finds out at the end that he’ll just be an extra.

In the second spot, Pratt, Koepka, Slater, Flanagan and others work out while singing a new pub song, “I Like Beer,” which Michelob Ultra described in a statement as an anthem to demonstrate “how it’s possible to be fit and still enjoy a beer with friends.”

The commercial was handled by creative agency FCB Chicago, which did “Live Ultra” as well.

It’s the first time Michelob Ultra will run two commercials in the Super Bowl and the first time Pratt will star in a major television campaign.

• For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl LII Ad Tracker. And join us on the evening of Feb. 4 for the best in-game coverage of the Super Bowl commercials anywhere.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
Publish date: January 31, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT