CPG

MilkPEP Revives Iconic ‘Got Milk?’ Slogan for a New Generation

Olympian Katie Ledecky kicked off the #GotMilkChallenge by swimming with a glass of milk on her head

Collage of the 'Got Milk?' campaign
The new campaign includes a TikTok challenge. MilkPEP

By Kathryn Lundstrom

August 4, 2020

“Got Milk?” is back.

Kathryn Lundstrom
@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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