Miller Brewing Turns to Mars For Retail Work

Mars Advertising has been assigned grocery store promotion development and execution duties for Miller Brewing Co.
The Milwaukee brewer’s account is estimated at $5-8 million.
The Mars team will be led by senior vice president Tom McClure in the agency’s Southfield, Mich., office and senior vice president John Young and account director Joe Sweeney in the Philadelphia office.
Miller plans to take advantage of Mars’ strong strategic planning capabilities, as well as the agency’s familiarity with the brewer’s retail channels, said Jose Milan, Miller’s national account director for sales and marketing.
Mars’ first efforts for Miller will be in stores toward the middle of the year, McClure said.
–Tanya Irwi