NBA Finds Ways to Get Fans (Virtually) Courtside With Microsoft and Michelob Ultra

Through the magic of videoconferencing, fans will feel like they're in the arena together

The NBA and Microsoft's virtual fan experience will make the arena feel as if it's full of fans. NBA

Despite living and playing inside The Bubble—the now ubiquitous term for the NBA’s socially distanced campus on Disney property in Orlando, Fla.—the National Basketball Association is finding new ways to put fans courtside.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.