New York’s New Penn Station Is the Marketing Opportunity Amtrak Has Been Dreaming Of

Moynihan Train Hall could help the railroad position itself as a premium travel option

moynihan train hall
Moynihan Train Hall reintroduces a sense of occasion missing from train travel for half a century. Amtrak

In 1963, when the Pennsylvania Railroad took a wrecking ball to its opulent Manhattan train station—a Beaux-Arts colossus of pink granite modeled off the ancient Baths of Caracalla in Rome—Yale architecture professor Vincent Scully lamented the loss with words that have since become famous.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.