Chatbots are seeing a huge surge in business-to-business marketing use this year as the Covid-19 pandemic leads to more advertiser interest in conversational formats to reach consumers.
Chatbot Usage Has Nearly Doubled in B-to-B Marketing This Year
The tech has grown the most of any conversational marketing format, according to a new report
Chatbot adoption has outpaced other forms of conversational marketing in b-to-b.
Illustration: Trent Joaquin; Source: Pixabay
