New York City Looks to Locals to Boost Its Recovery

Tourism bureau NYC & Company reveals roadmap alongside new campaign

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Although Times Square still physically exists—a live camera even shows a costumed Batman posing for photos—without its usual cacophony of life, the tourist destination, like the rest of New York City, is not itself.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.