Nike Creatively Unites Athletes; Google Posts First-Ever YOY Revenue Decline: Friday’s First Things First

Plus, how to direct an ad from 6,000 miles away

football players on the left side and people lifting a trophy on the right side
"You Can't Stop Us" is the third commercial in Nike's campaign of the same name, produced (like the other spots) by Wieden + Kennedy Portland. Nike
Headshot of Jess Zafarris

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
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