Nike Honors Kobe Bryant’s Legacy and the Mamba Mentality in Powerful New Ad

Spot kicks off the brand’s celebration of ‘Mamba Week’ on NBA star’s birthday

Nike kicks off 'Mamba Week' with Kobe Bryant tribute film. Nike

This NBA season has been one of the more challenging ones in recent memory, and not just because of the Covid-19 pandemic. Late last year, Houston Rockets general manager Daryl Morey tweeted his support for Hong Kong protesters, incensing the Chinese government. The move cost the league hundreds of millions of dollars

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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