Nike Honors Kobe Bryant’s Legacy and the Mamba Mentality in Powerful New Ad

Spot kicks off the brand’s celebration of ‘Mamba Week’ on NBA star’s birthday

Nike kicks off 'Mamba Week' with Kobe Bryant tribute film. Nike

This NBA season has been one of the more challenging ones in recent memory, and not just because of the Covid-19 pandemic. Late last year, Houston Rockets general manager Daryl Morey tweeted his support for Hong Kong protesters, incensing the Chinese government. The move cost the league hundreds of millions of dollars

As the COVID-19 situation evolves around the world, the Adweek team continues to monitor developments closely while following advice from relevant public health officials. Our thoughts are with all those affected. As things stand, and with all the information we have been presented with to date, our intention is to proceed as normal with our event schedule. Should you have any particular questions please reach out to us.  We continue to work closely with our customers, our sponsors and the broader industry to ensure we hold safe and successful events.
@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.