The Name of Nissan’s New Car Comes From an Unlikely Source: a Marketing Exec’s Niece

The Ariya will retail for $40,000

nissan ariya
Nissan hopes to reclaim its electric car market dominance with the Ariya. Nissan

Allyson Witherspoon might be the world’s greatest aunt.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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