No Matter Who Wins, the 2020 Presidential Election Won’t Drastically Shift Brand Strategy
Spending habits won't change much, either
Experts say it's not likely for the election to effect too much in the brand marketing world.
Illustration: Kacy Burdette
While a year that began with quarantine and ends with a contested presidential election might not be good for your blood pressure, the brand marketing ecosystem won’t change all that much, according to experts Adweek talked with.
