Now Is a Good Time for Brands to Press Pause and Create a More Sustainable Path Forward

Major players like Amazon need to step up more than ever

a globe in a cityscape made up of boxes
Too many companies are still making excuses about why they don't have sustainability protocols in place. Getty Images

Perhaps like me, you have ordered something small from Amazon and had it shipped to you in a box that was twice as large as needed. Or you placed multiple orders over a few days and the items were shipped in two packages when they could have easily been shipped in one. Perhaps you’ve noticed your building’s recycling collection is overflowing with cardboard every week. This is the Amazon effect.

@rigelgemini Rigel Cable is director of analytics and SEO at Astound Commerce. He is also a noted social media influencer Rigel Gemini on Instagram and YouTube.