Oatly Doesn’t Care Whether You Liked Its Super Bowl Commercial

The brand wanted to use a different formula to stand out

a man sitting in a field on a cloudy day drinking oatly oat milk
The ad, which was created six years ago, has been banned in Sweden due to pushback from a milk lobby. Oatly

After releasing one of the more bizarre commercials from Super Bowl 55, Oatly’s chief creative officer John Schoolcraft isn’t too concerned about a blowback, should there be any.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.