Ogilvy Finds N.Y. Creative Chief at BBH

Sjönell to start next month

Ogilvy & Mather has poached from Bartle Bogle Hegarty to fill its top creative position in New York.

Calle Sjönell, deputy chief creative officer at BBH in New York, will join Ogilvy next month. As New York CCO, he fills a vacancy left by the June 2011 exit of Lars Bastholm.

At BBH, Sjönell collaborated with his brother Pelle and was known for his work for Google and Axe as well as a guerrilla campaign for the launch of a new Oasis record in 2008. He has been at the agency since 2007. Before that, he was a group creative director at Fallon.

At Ogilvy, Sjönell will report to North American creative chief Steve Simpson, who described him as a "modern talent."

"I have tremendous respect for his work not just because of its technical virtuosity, but because he builds powerful brand stories," Simpson said. "Developing great brands over time is a hallmark of Ogilvy at its best and Calle excels at the art" of this.

Sjönell represents one of Simpson's biggest hires since he joined the WPP Group shop in the summer of 2010. Top accounts at the New York office include IBM, Ikea and American Express.