People love that chicken from Popeyes so much, it’s selling out. At least the new chicken sandwich is, thanks to a Twitter fight. On this week’s episode of Yeah, That’s Probably an Ad, we give it a taste test and bring you the backstory of the marketing campaign that made it a phenomenon. Plus, Disney+ makes some moves as Netflix prepares for battle, signaling a new phase of the streaming wars. Media reporter Kelsey Sutton and Agencies editor Doug Zanger join social media editor Kimeko McCoy and Innovation editor David Griner to talk about fried chicken, streaming and more.
Publish date: August 25, 2019 https://stage.adweek.com/brand-marketing/on-the-adweek-podcast-the-marketing-genius-of-popeyes-chicken-sandwich/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT