On the Road to Brandweek: Flipboard’s Marci McCue Discusses Audience Journeys and Mindset Marketing

Looking forward to next-gen innovations for small-screen marketing

Marci McCue, head of marketing at Flipboard, will join the Challenger Brands Track at Brandweek in Palm Springs, Calif., September 23 to 25.

Like every other marketing sector, media brands are experiencing disruptions that are changing formats and cycles in order to keep pace with the audience journey. Stir in the hostile environment around news and the debate on what is fake and what is real, and you have a very tough climate to cut through. You not only have to find your audience—you also have to convince them that you are legit.

@jcoopernyc james.cooper@adweek.com James Cooper is editorial director of Adweek.