Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.
Why Is Oreo Making Santa Hate on Nana’s Cookie Recipe So Much?
We here at Adweek tend to focus our energy on highlighting all the great creative out there. But sometimes we’ll look at the pieces of work that leave us scratching our heads. Oreo’s latest Twitter campaign features a Santa who wants to avoid “sliding his sleigh into your DMs” and dunking on your Nana’s cookie recipe. Apparently in this universe, Santa only eats Oreos—and in the process thinks all other cookies are trash.
The 10 Best TV Shows of the Decade
After spotlighting the 10 best shows of 2019 and the top freshman series, it’s time to celebrate the best shows of the entire decade. For this list, we only included shows that mostly aired in 2010s, which knocks out Breaking Bad and Mad Men. To give you perspective on how stacked the top 10 is, here are some shows that didn’t make the cut: The Crown, Fargo, Fleabag, The Good Place, Mr. Robot, Veep and You’re the Worst. As for the shows who scored spots in the top 10, six come from NBC and FX, with HBO, AMC, CBS and Netflix also represented.
Read more: See TV editor Jason Lynch’s full top 10.
Exclusive: New York Life Will Air a 60-Second Spot in Super Bowl 54
For the first time since 1990, New York Life will make an appearance in the Super Bowl. The brand is celebrating its 175th birthday with a new campaign that kicks off in the Super Bowl. The 60-second spot will run between the first and second quarters of the game. The brand didn’t reveal any creative details for the spot at this time, but said Anomaly will create the ad.
Related: Rick and Morty Will Make Their First Super Bowl Splash in Pringles Ad
We spoke with Pringles and Adult Swim about what’s in store for this Super Bowl collaboration. They’re describing it as a Rick and Morty spot featuring Pringles that fans of the show will “appreciate.” A signature flavor that pays homage to character Pickle Rick is also in the works.
Celebrating 40 Years of Adweek: 4 Decades of Scoops, Bloops and Other Surprises From Our Archives
Over the course of 2,000 print issues, we naturally nailed some predictions (from 1984: Michael Jordan has potential as a brand endorser). And got some very wrong (from 1998: Online ads are only “experimental.” Ouch.). And we’ve made some regrettable mistakes that we’ve owned up to (No, we shouldn’t have lauded a Prince spaghetti campaign that revolves around fat shaming).
Update: Colombia Is Threatening to Sue Walmart Over Those Cocaine Christmas Sweaters
Turns out copywriting for ugly Christmas sweaters that reads, “Santa really likes to savor the moment when he gets his hands on some quality, grade A, Columbian [sic] snow,” can be bad international relations. Colombia is now threatening to sue Walmart unless the country’s demands are met. Colombia wants reparations from Walmart for damaging its reputation.
Best of the Rest: Today’s Top News and Insights
- Boston Beer Co. Names The Martin Agency as Agency of Record For Twisted Tea
- Chief Integration Officer Leaving Publicis Groupe After Three Decades
- Twitter Will Fund the Development of a Decentralized Social Media Standard
Ad of the Day: Tim Hortons Taps Into a Touching Memory in New Ad Starring Wayne Gretzky
Before he started his namesake restaurant chain, Tim Horton was a hockey star in the 1960s. While opening a restaurant, Horton met a young boy who idolized him. That boy’s name was Wayne Gretzky. The brand’s latest campaign tells the story of the moment the two met.
What are your tips for working when you’re remote?
Elijah Schneider, CEO, Modifly
Find an area that won’t distract you and will motivate you. Really learn what works best for you and make sure you know you’re not alone you have a team here for you.
Solomon Cormier, Strategic Partner Manager, Outbrain
My remote routine is similar to my previous in office routine. I wake up early, shower, and dress as I normally would. This just helps me stay in the mindset that I’m going to work. I would also say having a space in your home that you’d enjoy working in, a spacious desk, good chair, and maybe a pair of comfy slippers, just to help remind you where you’re at.
Jenn Steele, CMO, Madison Logic
Remember to stop working! My husband and I are both remote (me mostly in the mornings and him full-time), and we have to remind each other to step away from the desks!