Pandemic Gains Lead to First-Time Super Bowl Ads for Brands

Scotts Miracle-Gro, Vroom and Fiverr are in the Big Game this year

logos Fiverr, Miracle Gro and Vroom — Multiple brands are advertising during the Super Bowl for the first time. Fiverr, Vroom, Miracle-Gro

January 13, 2021

The 2021 Super Bowl is set to be unlike any other, thanks to the ongoing pandemic that will change almost everything about how the game is executed on the ground.

Diana Pearl

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

Paul Hiebert

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.