Seeing Success With Coffee Subscriptions, Panera Wants to Be More Like Netflix

Recurring memberships are now seen as a key part of its business

a cup of panera coffee
Panera got more than 800,000 people to sign up for its unlimited coffee offering. Panera Bread

A month ago, Panera Bread began offering a free MyPanera+Coffee subscription through Labor Day for anyone who signed up for the service on the fast casual chain’s app.

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@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.