Pathmark Invests $150 Mil. in Makeover

Pathmark Stores Inc. says it plans to invest $150 million in a new advertising and branding campaign, an expanded ethnic marketing program and a 35-store redevelopment program. The supermarket chain, which posted a net loss of $20.5 million for the fiscal year ending Feb. 3, narrowly escaped bankruptcy earlier this year following a decision by the FTC not to allow Dutch-based supermarket retailer Royal Ahold to purchase the company.

Pathmark operates 143 supermarkets primarily in the New York, New Jersey and Philadelphia metropolitan areas.



Publish date: May 31, 2001 https://stage.adweek.com/brand-marketing/pathmark-invests-150-mil-makeover-49428/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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