People Are Feeling More Emboldened to Travel Due to Flexible Schedules

Families working from home or partaking in virtual learning are looking for a vacation, Vrbo study finds

a picturesque view on a home on a lake amid trees and mountains

Vacation rentals let families get out of the house without the stress of large crowds. Unsplash/VRBO

August 6, 2020

Key insight:

The hotel industry, however, is struggling to build up occupancy since rentals offer less facetime with others and stricter cleaning protocols.

There is no doubt vacationing will look different this year. Major airlines saw 80% drops in Q2 revenue, the cruise industry is on a continued pause, and a majority of Americans canceled their summer travel plans.

Kaila Mathis

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.