PepsiCo’s Roberto Rios Moves to Newly Created CMO Role at Schwan’s

The frozen food company is expanding globally

Roberto Rios has 25 years of marketing experience in the global food and beverage industry. - Credit by Business Wire
Headshot of Kathryn Lundstrom

PepsiCo CMO of global beverages Roberto Rios has joined frozen food purveyor Schwan’s Company as its first chief marketer last month, the company announced Monday.

Rios brings 25 years of marketing experience in the global consumer foods industry to Schwan’s, which sold an 80% stake last year to top South Korean food company CJ CheilJedang.

“His knowledge and experience in building strategic plans for global brands and executing those plans all the way to the consumer will be important in achieving our growth goals at Schwan’s and CJ,” said Schwan’s Company CEO Dimitrios Smyrnios in a statement.

In a quickly changing industry, Smyrnios said Schwan’s is “excited about the role Roberto will play in accelerating our company’s digital transformation, building on the strength of our brands, catching trends, and meeting evolving consumer preferences and customer needs.”

While the industry certainly has changed significantly since Schwan’s was founded in 1952 in Marshall, Minn., the CJ CheilJedang acquisition last year marked a major shift for the company toward a more global audience.

Schwan’s owns several frozen food brands, such as Red Baron, Freschetta, Tony’s and Big Daddy’s pizza, Edwards and Mrs. Smith’s desserts, and Pagoda Asian-style snacks. CJCJ owns asian food brands Bibigo, Annie Chun’s, Kahiki, Twin Marquis and Chef One.

“I am thrilled to be a part of the global Schwan’s and CJ team, and look forward to helping build winning strategies and drive innovation that will deliver growth for our business and our customers,” Rios said in a statement.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
Publish date: December 10, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT