Pepsi’s Holiday Campaign With Desus Nice and The Kid Mero Is a Moving Tribute to Bodegas
The brand's new short film spotlights a store owner and his community
Pepsi is covering rent throughout 2021 for Juan Valerio's bodega, JJN Corp Deli and Grocery, in the Bronx.
Pepsi
While some essential workers received a chorus of accolades in the advertising world in the first couple phases of pandemic marketing, others have continued on in the background without much of a nod from the folks who rely on them day in and day out.
