Petco Rebrands as a Health and Wellness Company for Pet Parents
The retailer announced the change by discontinuing the sale of shock collars
Petco launched a campaign against shock collars as part of an overall pivot.
Petco
Following a trend in which American consumers increasingly see their pets as family members and are spending big bucks on products and services that emphasize animal health and well-being, 55-year-old pet retailer Petco is rebranding as a health and wellness company with a new look and a “major marketing campaign,” which will kick off in early 2021.
