Petco’s Director of Marketing on Keeping Up With Pandemic Adoptions

The brand wants to provide for new pet owners in the safest way possible

dog petco
Petco is offering online pet training sessions in place of in-person classes. Petco

When the nation was forced into lockdown in March, the pet industry continued to serve its communities. As loneliness sparked new companionships and adoption rates rose, retailers like Petco were challenged to safely engage with new customers—both in-store and virtually.

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Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.