PetSmart’s First Snapchat AR Lens Turns Reptile Enthusiasts Into Lizards

The educational initiative asks questions in a true-or-false format

PetSmart is the first pet retailer to use AR on Snapchat PetSmart/Snap Inc.

PetSmart made its Snapchat augmented reality lens debut Tuesday in reptilian fashion. David Cohen is editor of Adweek's Social Pro Daily.