P&G’s Marc Pritchard Demands Cross-Platform Ad Measurement by September 2021

The chief brand officer called out the industry’s history of failed promises on transparency during an ANA conference

marc pritchard
Pritchard urged fellow marketers to push for more transparency at the ANA’s latest conference. Courtesy of P&G

As one of the world’s largest advertisers, CPG manufacturer Procter & Gamble has clout within the industry. And now it has a demand.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.