CPG P&G’s Marc Pritchard Discusses the Limits of How Much Good Brands Can Do The CPG manufacturer plans to do 2,021 positive deeds in 2021 Last quarter, Procter & Gamble’s organic sales climbed 9% to $19.3 billion. P&G By Paul Hiebert December 17, 2020 Plenty of companies do good things for society. Paul Hiebert @hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment. Recommended articles