Pivoting to Partnerships Kept Atlas Obscura Afloat—Despite a Wavering Travel Market

New revenue streams delivered its 'best year yet'

atlas obscura logo on a beautiful landscape with a setting sun and waterfall
Even as other publishers struggle, Atlas has carved more of a niche for itself. Robert Lukeman/Unsplash, Atlas Obscura

Both publishers and travel brands have faced financial strain due to the pandemic. Yet travel magazine Atlas Obscura has had its best year yet, according to the company.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.