Plant-Based Food Feud: Faux-Meat Brands Start a Public Beef Over ‘Clean’ Ingredients

Lightlife blasts Impossible and Beyond as 'food tech,' and startup Planterra tries to play the peacemaker

After challenger brand Lightlife wrote an open letter about Impossible, the high-profile brand shot back on Medium. Impossible

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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