While Still Up Double Digits, Podcast Ad Revenue Forecast Cut in Half

Big players SiriusXM, Spotify and iHeartMedia beef up ad offerings

a man leaning on a railing looking at a phone
Podcast advertising is expected to increase, though not by as much as previously expected. Getty Images

Podcast ad revenue is expected to increase 14.7% this year, about half as much as previously predicted, according to the latest forecast from the Interactive Advertising Bureau.

Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.