Poo-Pourri Launches a Bidet That Promises to Be ‘a Spa Day for Your Butt’

Device aims to tap into a growing trend for bidets and smart toilets

Poo-Pourri's new product promises to cut toilet paper usage and taps into a growing trend in the U.S for bidets. Poo-Pourri
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Poo-Pourri, the brand that made it safe—and inoffensive—to do your business in bathrooms everywhere, is introducing a new product that’s a logical line extension.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.