Popeyes and Postmates Create a Chain-Reaction Chicken Sandwich Giveaway

The fast-food chain is the latest to promote its delivery service

Popeyes' latest promotion in collaboration with Postmates will run from now until July 19. - Credit by Postmates, Popeyes
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For the latest salvo in the seemingly endless Chicken Sandwich Wars, Popeyes is firing off a chain-reaction giveaway today on the Postmates app.

It’s the latest in a string of promotions across the restaurant industry to promote delivery services during the pandemic as in-restaurant dining has been outlawed or limited for much of the last four months nationwide. For instance, Burger King, which is also owned by Popeyes parent company Restaurant Brands International, created the “Stay Home of the Whopper” campaign, which waived delivery fees to encourage customers to be safe at home.

For its latest campaign, Postmates is randomly selecting customers across the country to receive an email with a free Chicken Sandwich Combo code for a meal valued at $10.99. The code unlocks a choice between the classic or spicy chicken sandwich, a choice of a regular side and a drink.

If the lucky Postmates customer chooses to redeem the code with a minimum basket size of $15 from Popeyes on the restaurant delivery service’s app, the purchase will automatically send another randomly selected Postmates customer a free code. The promotion will run through July 19.

Between hiring out-of-work musicians to record its iconic “Love That Chicken” jingle to sharing its Netflix login information with 1,000 Cajun-inspired fast food enthusiasts, Popeyes has spent the pandemic cooking up deals and stunts that demonstrate why the niche chain is worth the hype. Big changes made during Covid-19—such as going “unapologetically orange” and naming Gut Miami as its new creative agency of record—have proven that when pivoting goes the right way, crisis can lead to innovation, not stagnation.

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@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.