Pornhub Wants to Save the Bees With (What Else?) Bee Porn

It will donate for every video view on its new Beesexual channel

Beesexual features voiceovers by popular porn stars. - Credit by Pornhub
Headshot of David Cohen

Pornhub is doing its part to help save bees with Beesexual, a new porn genre dedicated to—well, the birds and the bees.

The adult video site pointed out that issues including pesticides, lack of biodiversity and habitat destruction are taking their toll on the world’s bee population, with beekeepers reporting annual hive losses of around 30% over the past 10 years and a recent report stating 700 North American bee species face extinction.

Pornhub added that bees are a crucial component in sexual reproduction of flowering and fruit-bearing plants, saying that 70% of food is “the direct result of bees banging plants” and adding that an estimated $235 billion-plus worth of annual food production relies heavily on them.

Beesexual features short videos of foraging bees doing the deed—nature porn, of sorts—with voiceovers by popular porn stars including Julia Ann, Daya Knight, Olivia Austin, Joanna Angel, Dante Colle, Domino Presley, Will Pounder, Avery Black and Charlotte Stokely.

Fellow porn stars Abella Danger and Kira Noir kicked off the campaign with this informational video, sharing details on the bee crisis and tips on how viewers can help.

Pornhub

Pornhub will make a donation to bee-saving nonprofits Operation Honey Bee or The Center for Honeybee Research for every video view within its Beesexual channel.

“With over 110 million daily visitors, we thought our users could come together to lend a helping hand and help conserve this precious species,” Pornhub vp Corey Price said in a statement. “It’s our duty to ensure that bees continue to fornicate and pollinate.”

Agency BETC Paris teamed up with Pornhub on the campaign. BETC Paris creative director David Martin Angelus added, “Without bees helping plants get it on, the world as we know it wouldn’t exist. Their sex literally saves humanity. If you ask me, that makes for porn worth watching.”

CREDITS:

Brand: Pornhub

Agency: BETC Paris

Agency management: Mathieu Laugier, Kim Jacovidis

Executive creative director: Stéphane Xiberras

Creative director: David Martin Angelus

Art director (concept): Thomas Defert

Copywriter (concept): Olivier Mille

Assistant copywriter: Nicholas Bakshi

Global head of TV production: Karim Naceur

TV producer: Arthur Cantin

Production company: Eddy

Director: Oliv & Tom

Producers: Corry Van Rhijn, Jean-François Bourrel

Line producer: Justine Sautrey

Animation: Emilie Walmsley

DOP: Devin Karringten

Executive production, Los Angeles: Chromista

Postproduction: Ronan Rigoussen/Everest Studio, Pauline Marie Louise/General Pop

Editor: Benjamin Bouchard

Sound studio: Calecon/Green United Music

First airdate: April 16, 2019


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 19, 2019 https://stage.adweek.com/brand-marketing/pornhub-wants-to-save-the-bees-with-what-else-bee-porn/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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