Prepare Your Proposal—Pepsi Debuts Diamond Engagement Ring Made With Crystal Pepsi

Consumers can enter to win a sustainably made ring via social media

A ring box with a ring that says Crystal Pepsi on the top half of the box
The ring has a 1.53-carat, lab-grown alternative diamond made with the '90s-era soda. Pepsi

For people about to pop the question, Pepsi has introduced an unusual new engagement ring. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.