Q&A: Soccer Legend Christie Pearce on Why the Future of the Women’s Game Looks So Bright

Olympic gold medalist and World Cup champ talks Lifetime's league sponsorship and more

Matt Furman for Adweek

Soccer star Christie Pearce knows a thing or two about winning. From 1997 until early this year, Pearce (formerly Rampone) was part of the legendary U.S. Women’s National Team that won three Olympic gold medals and two FIFA World Cup championships in addition to inspiring a generation of girls to play the increasingly popular sport and cheer on their newfound heroes. At the same time, Pearce rode the wave of women scoring major sponsorship deals, and currently counts Adidas, Jif, Smucker’s, Chevy and Sports Authority as partners.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

This story first appeared in the June 26, 2017, issue of Adweek magazine. Click here to subscribe.
@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.