Recent Data From Getty Images Shows Increase in Searches for More Diverse Photos

This includes looking for varying body types, races and genders

dad and daughter looking at each other and smiling
We are able to create empathy with people who do not look like us. Getty Images

The Covid-19 crisis has developed a lexicon with phrases that were not in general circulation before but are now part of our everyday conversations. Similarly, visual icons have also been created along with a new visual language. We are now shooting temperature checks, socially distanced dining, reopenings, online schooling and virtual events. This is content that barely existed four months ago.

Dr. Rebecca Swift is global head of creative insights at Getty Images.
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