Recent Lawsuit Against Amazon’s Alexa Highlights Tech Illiteracy

The suit shows a clear misunderstanding of data privacy and digital

A person with tattoos on their hands and arms is seen sitting on a bed picking up the Amazon Alexa speaker
A recent lawsuit questions the legality around whether or not Alexa is recording child users. Amazon

Editor’s note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled “Think About This.”

@shellypalmer Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.