Reese’s Halloween Vending Machine Lets You Exchange Trash Candy for the Good Stuff

'Disappointment goes in, Reese's Cups come out'

Reese's leans into its reputation as a high-demand brand with this mysterious machine that exchanges candy. Reese's

In the hierarchy of Halloween candy, there are generally three tiers: At the top, obviously, are full bars, the Holy Grail of trick or treating. Then there are the mid-range favorites, like snack-size Snickers, the fancier M&M’s and generally all things Reese’s. At the bottom are the bargain filler candies—store-brand lollipops, hard candies from Grandma’s house and anything unlabeled that’s wrapped in cellophane.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."