Relive Brandweek Through Some of the Most Insightful Tweets From the Movement

October 11, 2018

Twenty years ago, Brandweek was just a magazine. But in September, it was brought back to life, setting out to become a next-generation summit, a movement and a mindset. Over the course of three days, industry thought leaders like Bozoma Saint John and Jen Rubio shared insights on everything from navigating a brand crisis to making your mark on ecommerce. More than 300 of the brightest minds in advertising and marketing gathered in Palm Springs, Calif. for the Brandweek inaugural summit.

We wanted to take a moment and not only highlight their conversations, but the ones attendees were having on social media.

Kevin Hart kicked off #Brandweek with a talk about personal branding and entrepreneurship. During his keynote, the comedian turned businessman told the audience he wouldn’t let anything get in the way of a career in comedy. Hart explained how he’s used his own success to lift up the people around him.

Kicking off @Brandweek #brandweek with @KevinHart4real — as a #CEO he sees his employee’s investment in their own talent in him as a key motivator as to why he never stops his own drive #forthepeople @AccentureACTIVE @Adweek pic.twitter.com/8XtBf6HLwc
— Jackie Jones (@jackiejones630) September 24, 2018

“I want to go and show people that regardless of my level of success, it’s more fun when other people get there too. I don’t want to be selfish with my success.” @KevinHart4real dropping some inspiration at #brandweek
— Katie Richards (@ktjrichards) September 24, 2018

Building your brand and making sure it hangs on at every single touchpoint that could ever be possible is what will drive your business, not just today but for the future. @KevinHart4real is a believer and it’s what we built our agency on. #brandweek @Adweek #inspiringaction

— DiMassimo Goldstein (@DiGoBrands) September 24, 2018

Like Hart, Jen Rubio is known for shaking things up. As they keynote speaker on the second day of Brandweek, the co-founder of Away luggage explained why it’s easier than ever to start an ecommerce company. A quick scroll through your social media feeds, where you’ll see influencers sporting sleek Away travel bags, is proof.

Super fascinating opening keynote with Jen Rubio @jennifer Co-Founder and Chief #Brand Officer of @away sharing how she and her co-founder creatively approached their first year in business and launching a #media #startup within a product startup. #Brandweek @Adweek pic.twitter.com/gf0FQ5JgFW
— Nadine Dietz (@NadineDietz1) September 24, 2018

https://twitter.com/kristinamonllos/status/1044261037673869312

It’s important to consider your brand across touchpoints and to represent your product in a way that inspires your target to want to live their life with your brand. @away is doing that through editorial and content: print, online, podcasts, and more to come? @jennifer #brandweek

— DiMassimo Goldstein (@DiGoBrands) September 24, 2018

Instagram: @Adweek

NHL CMO Heidi Browning emphasis the need to put yourself in your customers’ place, sometimes literally.

“When I go to a game, I don’t take the ‘owners suite tickets’, I ask for a ticket with the fans. And I sit alone. I get to know the fans. I always learn something new, surprising and actionable.” @NHL @Heidi_Golightly @brandweek @adweek #brandweek #adweek #KCbrandweek
— Kelsey Cole (@thekelseycole) September 25, 2018

One of the most enlightening talks of the entire conference came from Target CMO Rick Gomez, who spoke at length about a recent mistake the brand made.

Trying to be the community instead of celebrating the community is risky. @Target CMO, Rick Gomez, educating us all about how sometimes going viral is not always a good thing. #brandweek @Adweek #inspiringaction
— DiMassimo Goldstein (@DiGoBrands) September 25, 2018

Gomez also explained a recent success for Target. The brand revamped its swimsuit marketing, forging a much-appreciated connection with its customers.

Figuring out how to connect with your next level customer is a challenge for brands big and small @Target is talking to them directly to determine what is most important. #inspiringaction #brandweek

— DiMassimo Goldstein (@DiGoBrands) September 25, 2018

The final keynote conversation featured none other than Bozoma Saint John, Endeavor’s CMO who encouraged Brandweek attendees to be prepared for the inevitable brand crisis. She emphasized her point by humming the theme song from Jaws.

Per @badassboz: Empowered representation in the room helps to prevent/smartly handle a brand crisis. #brandweek
— Emma Cárdenas (@emcardenas) September 25, 2018

If stocks represent old school, what do sales represent? How important are each to your business growth? Do you know? How will you be prepared with this information for your brand and business? @nike knew and took the risk. #brandweek @badassboz @DiverStar #inspiringaction
— DiMassimo Goldstein (@DiGoBrands) September 25, 2018

"Transparency can be very painful, especially when there are differing opinions in the boardroom." -@badassboz on how making room for tough conversations can lead to great work #brandweek
— Stephanie Paterik (@stephpaterik) September 25, 2018

In addition to keynote speakers, Brandweek featured other notables like Levi’s Global Brands CMO Jennifer Sey and Lee Applbaum, CMO of Patrón and Grey Goose. The latter got behind the bar with Adweek editorial director Jim Cooper in addition to his talk.

The epic @leeapplbaum takes the stage to school us all on putting the spirit in spirits ☺️???? @Patron @GreyGoose @brandweek @adweek #brandweek #KCbrandweek pic.twitter.com/d3kkP6iDyr
— Kelsey Cole (@thekelseycole) September 25, 2018