Richard Branson Explains Why He’s Founding a New Festival and What It Will Do for the Virgin Brand

The event will debut in 2019

Branson announced the tech and music festival, Virgin Fest, this week. Virgin

Earlier this week, Virgin founder Richard Branson announced a new festival to debut in 2019. Pitched as a “multi-experiential music festival series,” Virgin Fest will feature a “mixture of diverse music acts, cutting edge technological experiences, exclusive content and a commitment to sustainability,” according to a statement. Adweek caught up with Branson and his Virgin Fest co-founder and managing director Jason Felts to find out why they wanted to get into the crowed music festival space.

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@KristinaMonllos Kristina Monllos is a senior editor for Adweek.