Rick Astley, Now a TikTok Star, Isn’t Sure He Could Have Broken Out in 2020

The pop star’s 1987 hit "Never Gonna Give You Up" has become advertising gold

astley christmas
Astley is closing out 2020 with a new holiday song originally meant just for TikTok. Official Rick Astley

In 1987, singer-songwriter Rick Astley didn’t know he was recording a song that would arguably define his music career and make him the face of a bait-and-switch prank on the Internet. He also did not fully realize he was setting himself up for a future in advertising.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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